Category Manager.Beauty, Personal & Baby Care - Baby Care 2

Drive the development and implementation of category
business plans within assigned categories based on Customer
Centric approach
Manage assigned assets to achieve category roles and scorecard
results through developing category strategies that are executed
via
1. Product assortment
2. Pricing
3. Promotion
4. Shelf presentation
5. Buying and inventory management decisions
All in coordination with other function and departments
Operating Budget

Managerial Accountabilities:
• Ensures all direct reportees have personal objectives and KPIs which cascade down the
department deliverables, regularly reviews performance and provide annual performance rating
for his direct reportees.
• Plans and monitors training needs, provide professional coaching to reportees to ensure that they
have the professional capability to fully deliver in their role and that they are working on a
personal development plan.
• Motivates employees and monitors employee satisfaction within his area and plans and executes
plans to improve it.
• Ensures staff in place to perform the required tasks.
Functional Accountabilities:
• Manages total category performance
• Defines Category Role Including Own Brand and Manage its execution in accordance with the
overall company positioning and market chances.
• Builds the category strategy and translate it into plans for each sub-category
• Designs the category dimensions & planograms according to the overall company strategy and
customer needs.
• Solid customer and market understanding and develop latest trends in products by sub-category
and customer patterns.
• Builds Sustainable Joint Business Plans and detail with key activities for all sub-categories
• Sets the building blocks & annual operating plan for category growth
• Improves Inventory Turns
• Manages Supplier Brief communication, Items’ Selection, Promo Internal Communication,
forecasting, and Signoff
• Post Promo Review and analysis and takes Actions accordingly
• Category Re-set
• Actively plan and work on filling market Gaps; Format, Tiers & Region
• Actively search new business opportunities, business models, services or products.
• Rationalization & Optimization
• Define Pricing Strategy and Setting sales prices / Margin responsibility for the category.
• Monitors and reviews category profitability
• Sets MFQ & MDQ to improve category Availability
• Monitor planogram implementation in stores to improve Category Footfall
• Develops CATMAN Principles to Improve Category Footfall
• Monthly & Quarterly Performance Review with Action

Bachelor Degree in Business or Engineering or any related field
Experience, Skills & Competencies
Minimum of five years experience within related field
Strong Negotiations skills
• Proven experience as category manager or similar role.
• Solid knowledge of category management, marketing and sales
principles.
• Understanding of data analysis and forecasting methods.
• An analytical mind with a strategic ability.
• Excellent communication and people skills.
• Proficient in MS Office.