Head of Non-Food Private Brand.Non-Food Private Brand

Job Purpose :

To lead the strategic development, growth and profitability of Panda’s Private Brand portfolio across assigned categories. The role is accountable for translating category strategies into competitive assortments, supplier partnerships, product launches and range optimisation that drive sales growth, margin, quality and customer trust, in line with Panda’s commercial objectives and SFDA regulatory standards

Job Accountability 

1. Develop and execute Private Brand category and business strategies to deliver agreed sales, penetration, margin and quality targets.

2.Own end to end Private Brand development including product briefs, specifications, benchmarking, supplier sourcing (local and import), cost negotiation and launch execution.

3.Manage annual business plans, budgets and forecasts for assigned categories, ensuring delivery against financial KPIs.

4.Lead range architecture, innovation pipelines and launch plans aligned to Panda’s overall category strategies.

5.Analyse sales, margin, rate of sale and customer feedback to optimise range performance and recommend corrective actions.

6.Manage strategic supplier relationships and commercial negotiations to secure optimal cost structures, service levels and quality standards.

7.Coordinate cross functional stakeholders (Buying, Quality, Regulatory, Supply Chain, Packaging, Marketing) to ensure aligned and timely execution.

Qualifications 

University degree in Business Management, Marketing or related field.

Experience

7+ years’ experience within FMCG/CPG retail or manufacturing, with demonstrated responsibility for Private Brand or category management, product development, sourcing and commercial negotiations.

Key Competencies

·       Strong business and commercial acumen

·       Advanced negotiation and supplier management capability

·       Data‑driven analytical and problem‑solving skills

·       Cross‑functional leadership and stakeholder management

·       Strategic planning and execution discipline

·       Ability to manage complexity and ambiguity