Marketing Specialist

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Job Purpose

To execute and follow up all Brand and Category Marketing activities and Initiatives.



Job Responsibilities


Customer insights and Behavioral:

- Assist brand manager in monitoring and analyzing promotional activities and customer perception in partnership with category management and Strategic buying for analysis and needed improvement ensuring alignment with Brand and perception.
- To ensure all offers and promotions are compliant to format’s policies.
- Implement promotion process.
- Execution of any promotion/ activity ensuring alignment with Brand Identity and Customer Perception in alignment with Brand Manager.


Marketing insights and Development/ Communication:

- Implementation of the marketing events and assist in planning
- Ensures compliance of marketing activities against agreed brand identity guidelines
- Execute Marketing and communication strategies as per format’s direction
- Ensure all actions are being delivered and executed properly.
- Participate in defining and developing the brand and Marketing strategy and cascade to direct teams for implementation and monitors progress towards agreed deliverables.
- Participate in developing the Yearly Calendar “Action Plan” for Each format based on the approved Marketing Strategy for the formats and Categories
- Ensure all in-store communication as per agreed strategy to ensures a pleasant customer experience
- Monitor the execution of the In-Store Communication Strategy
- Assure an activation plan is in place to support the format Shopping mission and value proposition
- Assure the internal process is in place for the in-house Agency work flow and the marketing brand team
- Signs off the marketing campaigns/Leaflet, ensuring the designs, promotions and messages meet the event objective
- Participate the production of TV adverts, newspaper, radio and Digital media liaising with art designers, copy writers, media buyers and printers
- Work with 3rd party agencies and brief them on any upcoming theme, promo, activities and plans


Range and Branding:

- Execute marketing activities (tactical/seasonal and national) ad provide regular feedback to teams on key issues during implementation
- Executes promotion plan and coordinates category management and in house agency on regular basis
- Follow brand guidelines and make sure its maintained in all their executed activities
- Participate in the development of promo theme in partnership with category Management and Operations and Growth and Business Development team.
- Monitor the implementation of agreed brand positioning and perception in all marketing activities in his/her format
- Work closely with the Category management/Ops team; enabling them to meet their objectives by providing them with appropriate tools, materials and Communication


Categories Strategy:

- Execute the agree action plans that support the implementations and objectives of category management strategies and objectives.
- Execute and agree support plans for new stores and monitor performance till maturity achieved
- Manage and Monitor rationalization within promotional activities.

Education

Bachelor Degree in Marketing/Brand Management


Experience, Skills and Competencies


- Fluent Arabic and English speaking and writing
- Knowledge of using Microsoft office (Excel, Word and PowerPoint)
- Knowledge of using an e-mail software (Outlook)